"For many low-priced applications, it's not a big deal to ask a customer to just pay again to get into the App Store ecosystem. "The only people losing money in this deal would be us, the software vendors," Case said, "but we gain happy customers." Advertisementĭaniel Jalkut, founder of Red Sweater Software, agreed that a unification policy in the Mac App Store would be nice to have. "Many of our customers have told us they'd be willing to pay to transfer their apps, similar to when iTunes Plus let them upgrade their music-they just don't want to have to pay full list price again, especially for a $200 app like OmniGraffle Pro."Ĭase argued that, if Apple introduced a way to offer flexible pricing or custom discount codes, Apple could still take its full 30 percent cut from the original price and the discount would merely come out of the developer's cut. "That hit home more than ever with the launch of the Mac App Store this year, since many of our customers wanted to be able to 'upgrade' to the Mac App Store versions of our apps," The Omni Group CEO Ken Case told Ars. Whether it's because customers are upgrading from previous versions or because they are buying bulk licenses, developers certainly feel the limits of the Mac App Store. Just in case anyone at the Apple mothership forgot, the developers we spoke to are still wishing that the company would let them offer variable pricing. Flexible pricing, upgrades, and discounts When we spoke with a number of iOS and Mac developers about their wish list for 2012, they didn't hesitate to let us know about changes they would like to see. While the iOS and Mac App Stores exploded in popularity in 2011, there's still plenty of room for improvement on the developer side. ![]() And if you're a Mac or iOS developer-well, as always, you're wishing for bigger and better things out of Apple and its community. If you're a journalist, you're cowering in fear of the upcoming CES trade show. ![]() Welcome to 2012! If you're a consumer, you're likely getting ready for another year full of new products, drama, and intrigue from the tech world. Photograph by Sebastien Wiertz reader comments 118
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